Sweetened Whole Wheat and Rice Cereal with Cinnamon. A good part of a nutritious breakfast. Toasted with the flavor of Cinnamon & Sugar. No artificial flavors. A naturally cholesterol free cereal and contains 0 grams trans fat. A good source of 12 essential vitamins & minerals. We use whole wheat and rice, sweeten it with sugar and cinnamon flavors and our Crisp Crunch Technology gives it the crunch you crave. We tested consumers across the nation and they say Cinnamon Toasters tastes like cinnamon toast crunch. Ounce for ounce, Malt O Meal cereals cost less than the leading box brands. We provide savings by limiting packaging and advertising costs and focusing on quality. Cinnamon flavor Toasters: Vitamin A 10%, Vitamin C 10%, Calcium 10%, Iron 25%, Vitamin D 10%, Folic Acid 25%, Vitamin B12 25%. Meets American Heart Association for criteria for saturated fat and cholesterol for healthy people over age 2. Made in USA.