178.0 sq ft. 267 3-ply sheets per roll. 4.0 in x 4.0 in. 6 mega rolls = 16 regular rolls (Ultra Regular Roll = 100 sheets). Flushable & septic safe. 2 layers of softness & a 3rd layer for added absorbency! Introducing new 3-ply Quilted Northern Ultra Plush. Two layers of pillowy tissue for extra softness, and a third layer for added absorbency. Quilted Northern Ultra Plush is flushable and safe for standard septic and sewer systems. Our longest lasting roll! Fits most standard roll holders. Made in USA.